As a business owner, you want to put your best foot forward. This includes having a professional and polished logo that represents your company in the best light possible. However, many business owners make common mistakes when designing their own logos. This can range anywhere from trying to download a free logo design, using a free logo generator, and neglecting the things you need in your branding. In this blog post, we will discuss the three most common mistakes made when businesses create their own logos, and how to avoid them - leading you to a smarter way to learn how to make your own logo. Stay tuned!
Don't over-symbolize
Symbolism is a common technique that businesses use in their logos to communicate what they are about without using words. For example, the Nike swoosh represents speed and motion, while the Apple logo symbolizes creativity and innovation. However, relying too heavily on symbolism or the company name can be a mistake, as it can make your logo difficult to understand or even recognize. Instead, try to strike a balance between symoblism and literalism. Use simple shapes and colors that will be easy for people to remember, but also include some element that speaks to what your business is about. With a little thought and creativity, you can create a logo that is both memorable and reflective of your brand.
Don't use logo generators
A logo is one of the most important components of a company's brand identity. It's a key part of how customers will perceive your business, so it's important to make sure that it sends the right message. Unfortunately, many business owners make the mistake of trying to DIY their logo using a free online logo maker tool or online logo generator. While using a logo maker online can be helpful in some cases, they often produce logos that are generic and lack the polish and professional touch that customers have come to expect. In addition, free logo maker tools typically don't allow for much customization in your logo files, so it can be difficult to create a logo that truly reflects your brand. If you're not careful, you may end up with a logo that does more harm than good. For these reasons, it's generally best to leave logo design to the professionals and steer clear of logo creator tools altogether.
Don't stop at the logo
A professional logo is an important part of any business, and it's vital to make sure that the logo is consistent across all platforms. Too often, business owners will DIY their logo and then fail to maintain consistency when using it on social media, business cards, or their website. This can come across as unprofessional and give customers the impression that the business is disorganized. To avoid this, it's important to use the same fonts and colors on all materials, and to make sure that the logo is sized appropriately for each platform.By taking the time to create a consistent visual identity for your business, you'll send a strong message that you're professional and organized- two qualities that customers will always appreciate.
Owning your own business is a huge accomplishment, and you’ve worked hard to get where you are. Don’t let a bad logo hold you back from taking it to the next level. Hire a professional brand designer who can elevate your business with a polished, professional branding strategy that includes a great new logo. If you aren't sure what to look for, see if they have logo designs that you love. It's a great way to learn if they will be able to create a custom logo that works for your company. We hope this article has helped shed some light on what makes or breaks a logo and given you some ideas for how you can improve your own. Thanks for reading!