What will web design trends be like in 2022? We don’t have an exact answer to that question, but we can make some educated guesses based on what we see happening right now in web design trends and general technology. Over the last few years, we’ve seen dramatic increases in the number of internet users and, as that number continues to grow, so too will the demand for websites to appeal to new audiences and provide additional features.
The biggest change in web design will be a shift away from conservative minimalism and towards more playful, expressive design. It’s already happening—just take a look at https://nikeplaylab.com/en. When it comes to web-design we're about to see a repeat of early internet days where sites could still have fun with their presentation and creating web pages purely for the fun of it.
Fewer Images in Heroes
We've seen a significant drop in hero image usage over the past few years, both in quantity and size. Although we still recommend you use them sparingly, it's expected that web design trends will continue to push away from hero images in favor of text-based designs. Web designers are starting to lead with design over imagery.
Oversized type is something that's becoming more popular in web design and additionally, it allows you to increase readability while adding to overall design and creativity. Try having oversized headers and use different fonts for various parts of your page. Be sure to use a discerning eye: oversized typography can quickly turn ugly if not used correctly.
Organic and sometimes hand-drawn abstract shapes are becoming more popular in web design. This trend is strongly reminiscent of early web design, when designing for a screen wasn't so different from designing for print. Abstract shapes and subtle patterns have an impactful effect on readers and it really helps these sites stand out in an ever-crowded market.
In 2022, you'll see a shift away from graphics that rely heavily on one-dimensional imagery (and take advantage of responsive design in ways that have never been possible before). Instead, there will be more of an emphasis on collages (that are updated as often as necessary) that mix images with copy for posts. Even adding an interactive element to your collages can allow users to engage with the site.
Experiences over apps
Ten years ago, apps were all anyone could talk about. Why? Because they were new and exciting. But fast-forward to today, and it’s clear that apps have plateaued in popularity as a form of content or functionality delivery. The web, on the other hand, is still on an upward trajectory. It’s widely used—and widely loved—and therefore much more open to experimentation. (Also because there are so many different ways to access it: your desktop, laptop, tablet and smartphone.) Take a look at Dribbble - They recently pulled their app from app stores and opted for a strictly web based experience.
So what will web design trends be like in 2022? My guess is it will look a lot like the examples we pulled here today and above all it will be more experience-based and innovative than we've ever seen. I'm definitely excited to see it all unfold!