Arcana

Arcana approached us to develop a bold, memorable brand identity that would captivate its niche audience in the scented product space. The client felt that their previous brand lacked distinctiveness and wasn’t resonating deeply with their ideal clientele, not was it representing the fun, bold, yet high quality products they sell. Through our work together, we crafted an evocative, cohesive brand and logo that captured Arcana’s unique essence, enhancing customer recognition and creating an elevated experience that reflects their products.

(photos on this page sourced via: arcanasoaps.com)