The Top 5 Web Design Trends of 2023

Updated: Nov 9

It’s no secret that web design trends change with the times. What may have been popular a few years ago may not be so hot now. And as we move further into the future, new trends will continue to emerge. If you’re a web designer, it’s important to stay on top of these trends so you can keep your designs fresh and up-to-date. Here are 5 web design trends that are expected to be big in 2023.

A trend that will continue to grow in popularity is the use of animation and micro-interactions.

Something that has been cropping up in the latter months of 2022 are very intentional uses of animation and micro-interactions. Unique and animated parallax scrolling was huge in 2022! My belief is that with the influx of short form content and dwindling attention spans, we need more of these small and unexpected movements on the screen to keep the user's attention on the page. This could be incredibly useful to integrate while visitors wait for a website element to load or to push them down the page to find the information they came for. This is a tricky trend, as responsive web design is even more important than ever, with mobile users increasing even more this year. It would be smart to test animations and micro-interactions extensively on mobile, or to disable them only on mobile to avoid a poor or incorrectly working user interface.

Storytelling will also be a big trend in web design, as more and more designers try to create an emotional connection with users.

Site design is more than utilizing current web ui design trends and adaptive design. Emotional connection with the visitors of your site will determine how well they perceive the brand. Which, let's be honest, all websites are meant to support and build the brand. I believe using strategic story-telling will help customers to convert. Web users are becoming even more aware of ads and marketing tactics. With thousands of ads a week being shoved in internet users faces, they need to feel an emotional connection to feel trust with the brand website and subsequently travel further down the funnel to conversion. It would be wise to cater a specific web page that speaks to each emotional problem one's most common visitors are experiencing - not to manipulate them, but to help them understand that you know their problem and have a solution. How long will visitors stay on with this current web design tactic? I predict much longer than a one page website that only speaks about its services and not the needs of the customer.

Web designers will also focus on making sure that the designs are still responsive and look good on all devices.

Website design in the last few years, as well as in the coming years is all about responsive design. Mobile-first design has been a bit of a buzz word lately, as it often seems designers assume that desktop web browsing is obsolete. This is especially untrue for B2B (business to business) providers. It's always wise to assess how your typical customer browses the internet. All of that being said, mobile web browsing is ramping up speed and designers in 2023 should stay ahead of the curve by ensuring all elements on a web page are collapsing and responding without negatively affecting the web content. Popular solutions for this are css grids, high quality illustrations, legible text, and design elements being hidden to reduce clutter. Popular website builder software like Wix, give highly customizable options for mobile design to ensure you can properly utilize modern site design on mobile as well as desktop.

User experience (UX) designers will continue to focus on making websites and apps more user-friendly.

Since you've been reading up on trends in web design, you're probably seeing the term "human-centered design" a lot. This is also a trend for the year 2023 and most likely one to stay for the long haul. Like I mentioned earlier, humans are now so used to seeing ads, they're able to easily ignore them. We can counteract this by seeing our internet users as the humans they are and appealing to their emotions and showing them how businesses don't just have their own best interest in sight. If there's information or buttons or other website elements that you believe could be presented to a human in a more helpful, intuitive, or easier way, you're only improving the user-friendliness of your site, and therefore increasing trust and the likelihood of a purchase or booking.

And finally, personalization will also be a big trend in web design, as designers try to create unique experiences for each user.

Personalization will be one of the most important trends in web design. Every year, websites become more data-driven and rely on analytics and optimization techniques to improve user experience. As a result, a lot of emphasis is placed on creating personalized experiences for customers, with log-in options catering to the specific user. This is very similar to how social media algorithms show a "for you" page. People are getting used to the catered content and will likely appreciate things being personalized. Simple things like a log in screen with their name and recent links could help users navigate your site as they typically do, instead of going through all the same clicks a new user might have to go through. This is a great way to make return customers feel valued. New solutions for this will be big for 2023.

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