PROJECT GOALS

Lovegevity came to Superlunar Design struggling to show up as the luxury wedding planning course provider they are. Their customers weren’t seeing the value of their courses and we felt their branding was holding them back from showing up as the high-end course provider they are.

We shifted away from the bright pink raspberry colors that felt adolescent and didn’t give us the luxury feel and moved toward classic formal colors, giving a nod to the ivories, blacks, and golds that remind us of luxury (and weddings). We also shifted their tone of voice and messaging to speak to the customers true needs and wants when looking for event planning courses.

For their websites, we applied a sales driven approach to their pages to improve sales, strengthen their value proposition, and elevate the site to be consistent with the new branding.