PROJECT GOALS

Kayla came to me ready to leap into her business, with goals to work full time for herself in the near future. She knew building a strong foundation for her brand was the #1 way to do that. We developed her strategy to identify her key differentiators that sets her apart from other photographers and identified her audience so she knew exactly what they wanted from her. 
We visually needed a balance to attract "outdoorsy" and "metropolitan" type individuals that emitted a luxury feel.